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Introduction to AI in marketing and sales

Published on July 31, 2025   17 min

A selection of talks on Marketing & Sales

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0:00
Hi, everyone, I'm Dr. Jose Mendoza from NYU. Today, I'm thrilled to talk about a subject that is truly reshaping the marketing and sales landscape: artificial intelligence (AI). This is not just a buzzword. AI is rapidly becoming an essential tool that businesses must understand and leverage to stay competitive.
0:23
Over the next several minutes, we'll explore how AI transforms how we engage with customers and drive innovation across various marketing and sales functions. We'll look into real-world examples to understand the practical applications of AI and discuss how you can start integrating these technologies into your strategies. Whether you are new to AI or are already experimenting with it, my goal today is to provide you with a clear understanding of how AI can be a game changer for your business. Let's dive in.
0:56
Let's start by defining artificial intelligence. At its core, AI is a simulation of human intelligence by machines. This means that computers can be programmed to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. AI encompasses a broad range of technologies. For example, some AI systems are designed to learn from data, which we call machine learning. Others might be built to understand and generate human language, a field known as natural language processing. It's important to know that AI is not just one technology, but a collection of different technologies working together. AI is incredibly versatile, from basic automation like sorting emails, to more advanced applications like predicting customer behavior. When we talk about AI in marketing and sales, we are talking about applying these capabilities to understand customer needs better, automate repetitive tasks, and ultimately make more informed decisions.

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