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Fundamentals of pricing and value

Published on July 31, 2025   26 min

A selection of talks on Strategy

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0:04
The concepts of price, value, and cost are fundamental in economics and business. These terms, though often used interchangeably, can have distinct meanings and implications. This series aims to clarify these concepts and explore the intricate relationships between them. By understanding the differences and connections between price, value, and cost, businesses and consumers can make more informed decisions.
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My name is Dr. Dionne L. Boyd, aka Dr. B, aka The Money Chick. I'm a global professor, curriculum writer, and course developer for over 45 different classes in higher education, in the areas of marketing, business, entrepreneurship, fashion, and consumer behavior. I am also CEO and founder of Image Architects and Management, a global marketing agency specializing in luxury and experiential marketing, creating highly elevated and curated experiences and events for luxury retail companies, brands, businesses, and professionals. My clients include Neiman Marcus and Intercontinental Buckhead Atlanta. My company also offers education consulting, curriculum writing, course development, workshops and more to universities and educational programs across the globe. Such as Polimoda in Florence, Italy, AMD in Berlin, Germany, LIM College in New York City, Southern New Hampshire University, and SCAD Atlanta. You may learn more about my agency by simply visiting our website. Feel free to also connect with me on LinkedIn, you can find the ink in the tab. Now, let's get started on this series, the dynamics of price and value.

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