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0:00
Welcome everyone.
This is an introduction to the
topic of entrepreneurial learning.
My name is Ricardo
Zozimo, and I'm part
of the Faculty at
Lancaster University
Management School in the UK.
The topic of today is really
going to delve into what we
know about how entrepreneurs learn.
And this is quite
important, because learning
has been one of the topics
that has been connected
to performance in many studies.
So the more entrepreneurs learn, the
more they know, and the more they
know, the more they can perform.
0:34
Entrepreneurial learning is really
a combination of what entrepreneurs
do with what they learn.
And by doing that, it's not just
about human beings learning.
Obviously, entrepreneurs
are human beings.
It's about how they
take this learning,
and apply it to the most important
processes of entrepreneurship.
Such as discovering
new opportunities, such as
exploiting those opportunities, and
connecting with others that want
to exploit those opportunities.
So one of the questions I often
ask any of the entrepreneurs
that I meet, is how do you learn?
So take a few seconds before I show
you the next slide for you to think
about how do you learn, what
processes, what sources,
do you apply in your own learning.
1:19
One of the things that's
important to have in mind
is how do we understand
entrepreneurship?
So to take, for example, what
Jason Cope in his 2005 papers
said about entrepreneurs.
What we understand of
entrepreneurship, is the research
concentrates on what entrepreneurs
do rather than who they are.
So we're focusing on what
entrepreneurs are actually doing.
What's their actions?
What's their practices?
And not really worried
about who they are,
what type of personal
characteristics or traits
they have.
So we are looking at
the processes that
lead them to create
and develop enterprises
and entrepreneurial firms.
