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1. Introduction
2. Three parts to this presentation
3. Human cognition
4. Some basic facts about cognition
5. Information overload in action
6. Knowledge in memory is structured
7. Cognitive perspective: what it offers
8. Why do some persons become entrepreneurs
9. Social factors
10. Why do some persons recognize opportunities
11. Chester Carlson and the Xerox machine
12. Why are some entrepreneurs more successful
13. Cognitive biases that influence entrepreneurs
14. Additional cognitive biases
15. Reason accurately or make good decisions
16. Creativity: something new, something useful
17. Creativity in the context of entrepreneurship
18. Innovation
19. Possible innovations
20. Why is creativity so rare?
21. All concepts get "fuzzy" around the edges
22. Vehicle? (1)
23. Vehicle? (2)
24. Vehicle? (3)
25. Concepts constrain thinking and block creativity
26. Incas and the wheel
27. A new invention from an old idea
28. Wheeled luggage - for everyone?
29. How does creativity ever occur?
30. When does an old thing become new?
31. Two kinds of creativity
32. Mundane and exceptional creativity
33. Other problems
34. How do creative people overcome the problems
35. Example of analogy we all use
36. Individual level and firm level creativity
37. Opportunity recognition
38. Why do some persons recognize opportunities?
39. An opportunity
40. Opportunity recognition involves perception
41. Where do opportunities originate?
42. Opportunities
43. Models of pattern recognition
44. Novice entrepreneurs vs. repeat entrepreneurs
45. Conclusions and implications

Topics Covered

• Basic nature of cognition
• Limits of human cognition
• How information is stored in memory
• A cognitive perspective answers basic questions concerning entrepeneurship
• Cognitive biases
• Creativity
• The role of concepts in creativity
• Opportunity recognition
• Role of pattern recognition in opportunity recognition

Links

Series:

• Entrepreneurship

Categories:

• Management, Leadership & Organisation

Talk Citation

Publication History

• Published on November 24, 2011