Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Luxury in the past - materialism
3. Luxury today - materialism, enrichment and time
4. Perception of luxury in Great Britain
5. Perception of luxury in Russia
6. What will consumers pay more for?
7. Example: Bling
8. Upgrade anything - Renova toilet roll
9. Dubai - the best of the best
10. Attitudes towards individualism, by country
11. Consumers want novelty
12. Consumers want to "treat themselves"
13. Consumers are looking for constant change
14. Ethical consumption: Fair Trade
15. Health and well being: the mineral water sommelier
16. Design and nostalgia: the Mini
17. Authenticity
18. The new 'exclusivist' experience
19. Authenticity - Swiss netgrannies
20. The luxury of time
21. Happynomics
22. In praise of slowness
23. Luxury for rent
24. The space travel experience
25. Sexuality: Victoria's Secret
26. Creating a brand value
27. Key factors: premium pricing and luxury
28. Conclusions
29. Further reading and references

Topics Covered

• What luxury was
• Luxury: materialism, enrichment and time
• Perception of luxury in Great Britain and Russia
• What will consumers pay more for?
• Bling endurance
• Attitudes towards individualism
• Ethical consumption
• Health and wellbeing
• Design and nostalgia
• Authenticity
• The new 'exclusivist' experience
• Happynomics
• Luxury for rent
• Sexuality

Links

Series:

• Practical Pricing and Revenue Management

Categories:

• Global Business Management
• Marketing & Sales

Talk Citation

Publication History

• Published on October 28, 2009