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Navigable Slide Index

1. Introduction
2. Background
3. Contents
4. State of the market
5. The rise of online video
6. Consumer demand
7. What is driving change
8. Online video is booming
9. Video traffic is exploding
10. PC more than mobile for video
11. UK is a top ranking online video market
12. UK: more data snippets
13. UK: 70% see online TV
14. UK: what kind of content?
15. Mobile TV has potential
16. What is possible today
17. Types of online video ads
18. 1. User clicks on desired video
19. 2. Video player appears
20. 3. First an ad appears
21. 4. User can interact with video
22. 5. The companion banner
23. The ad types that come with video
24. Typical pre-roll and banner ad combination
25. A variation on that format
26. Skin and companion
27. Overlay ad and companion
28. Limitations - what can't you do
29. Video ads in other contexts
30. Allowing users to 'own' content
31. Online video marketing
32. Further ahead: out of home
33. Outdoor
34. Your opportunity and the rules of the game
35. So what's the opportunity?
36. User insights to guide advertisers (1)
37. Ad frequency illustration
38. User insights to guide advertisers (2)
39. User insights - general
40. What advertisers look for
41. Campaign management and reporting (1)
42. Campaign management and reporting (2)
43. Online video ads and pricing
44. Knowing the standards
45. Converting TV ads to online video
46. Summary of the opportunity

Topics Covered

• The state of the market
• The advent of new video content and critical changes in consumer behavior
• What is possible today
• Current advertising possibilities and limitations
• Opportunities
• User insights
• Campaign management, pricing, standards and specifications

Links

Series:

• Online Advertising

Categories:

• Management, Leadership & Organisation
• Technology & Operations

Talk Citation

Publication History

• Published on September 30, 2009
• Archived on April 11, 2022