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Printable Handouts
Navigable Slide Index
- Introduction
- Economic background
- Will digital media ultimately kill print?
- ...publishers welcomed the internet crisis in 1999
- Consumer interest in accessing digital content
- Digital media and print
- The challenge of media convergence
- Some brands will be discontinued offline
- Media convergence definition
- The meaning of the word 'magazine'
- New opportunities and business models emerge
- The reasons for reading digital
- Number one brand amongst internet users
- Publish online
- Sound and video offer a richer experience
- What's important to searchers?
- Welcome user generated content
- People's attitude towards digital platforms
- Examples of success of digital publishing (1)
- Examples of success of digital publishing (2)
- Lean back versus lean forward
- What do advertisers need?
- The consumer has changed (1)
- The consumer has changed (2)
- One consumer voice can turn into a community
- The consumer today
- Do not try to fool consumers
- Consumers vote with their purse
- Authentic and straightforward
- Listen to what consumers say and write
- Be part of the conversation
- Why should you advertise in magazines?
- Advertisements in magazines and readers
- People's attitude towards advertising (1)
- People's attitude towards advertising (2)
- What drives an online search?
- Traditional advertising
- Advertisers are looking for moments of receptivity
- Attitude towards magazines (1)
- Attitude towards magazines (2)
- Magazine brands and their fans form communities
- Libelle and Dreft example (1)
- Libelle and Dreft example (2)
- Libelle and Dreft example (3)
- TV commercial with endorsement
- Advertising convergence
- Convergence is the word
- Thank you
Topics Covered
- Will digital ultimately kill print?
- The challenge of media convergence
- New opportunities and business models emerge
- The reasons for reading digital
- What do advertisers need?
- The consumer has changed
- Be part of the conversation
- People have a positive attitude towards advertising in magazines
- Magazines stand out as the medium people turn to for personalized information and ideas
- Magazine brands and their fans form communities
Talk Citation
Hermie, P. (2009, August 30). The relevance of the magazine and reader relationship in the 21st century [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved August 31, 2024, from https://doi.org/10.69645/FWQZ3299.Export Citation (RIS)
Publication History
The relevance of the magazine and reader relationship in the 21st century
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