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0:00
Hello and greetings! My
name is Mmatšatši Ramawela.
I'm from South Africa.
I'm a director of two companies,
one specializing in
hospitality consultancy
called Gecko Africa Holdings,
the other one called
Africa Tourism Connect,
which is a destination
management company
and finally, I am the
Chapter President of
the International
Institute for Peace
through Tourism for
Southern Africa.
I'm happy to be here to
share a perspective,
the industry that
I love so much,
which is called the
hospitality industry.
To share perspective from
an African perspective,
specifically Sub Saharan Africa.
0:46
In terms of what I'm going
to cover in this talk,
I will start with
setting the scene.
Just a few ideas,
some few thoughts about what I
understand the hospitality
industry to be.
I will share a bit of
hospitality trends
on a global scale,
which are very much
found also in Africa.
A lot of similarities there,
but just to highlight what
the future looks like at
the global level
and what it looks
like from a Sub Saharan
Africa perspective.
I'll also get into the
definition of hospitality.
Again, what we understand
as hospitality,
those of us who are
inside the industry,
we always have a particular
understanding of
the industry and we
tend to interchange
the word hospitality
with other terms
within the broader travel
and tourism sector.
A bit of definitions there.
Also bring in
African perspective
of what hospitality means.
Then, I'll move on to touch
on an orientation of
Sub Saharan Africa,
touching on the different
countries because
they're all at
different levels of
development within the
hospitality industry
and broadly within the
travel and tourism sector.
I'll touch on the
challenges and of course,
on the opportunities to give
a bit of perspective of
the levels at which the
different countries
are and of course,
the entire region.
Lastly, I'll touch on the
case study which highlight
a hospitality in
Sub Saharan African
example of a company,
and some of the
challenges they went
through and how they got
out of those challenges.
I will obviously not use
the names of the
actual companies,
but just enough,
a pseudonym just enough
to give a perspective of
what we're talking about
and of course, I
will then summarize
and conclude the session.
