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0:00
Welcome. I'm Alexander
Lennart Schmidt and I'm
Professor of
Technology Innovation
at Hotelschool The Hague.
I'm a passionate advocate for
disruptive business models.
Today, I'm thrilled
to share with you
my insights on
disruptive innovation
in the hospitality industry.
Together, we will delve into
the immense potential of
digital technologies and
discover the crucial
strategies for
thriving in this era of
continual disruption.
0:29
On this slide, you
see the agenda.
During this presentation,
we will embark on
a journey through
the fundamentals
of disruptive innovation,
starting with an exploration
of its key principles.
We will then delve
into a case study
on the famous hospitality
brand citizenM
to uncover the secrets
behind their market success.
Finally, we will distill
valuable lessons
learned to guide
the transformation
of the hospitality industry.
0:58
This slide highlights
that we live in an era of
continual disruption where
traditional industry
boundaries are blurring.
Just look at citizenM,
the innovative hotel
brand that has redefined
the hospitality experience with
its unconventional approach to
design and technology
integration.
Meanwhile, Booking.com
stands tall
as the largest online
booking platform.
Their platform changed
the way how we
plan and reserve our
travel accommodations.
In the context of everyday
essentials picnic has
disrupted the grocery industry
with its online
delivery service,
streamlining the way how we
shop for groceries
and who can forget,
Spotify the disruptor
of the audio landscape,
granting us access to
an immense library
of music and podcasts
at our fingertips.
These examples remind us that
in this era of
continual disruption,
the possibilities are infinite.
Let's have a look at some
basic characteristics
of disruptive innovation.
The next slide focuses on how
