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SUPER HOW? SUPER HOW?
has grown to become
Lithuania's leading private
research and development lab
focusing on DARK distributed
ledger and blockchain,
Artificial Intelligence,
extended reality and quantum
computing technologies.
Established in 2014, SUPER HOW?
has already achieved many
things that strongly
signaled its intentions to be
a trusted business within
crypto and traditional markets.
For example, internationally,
SUPER HOW? actively participated
when establishing INATBA,
International Association of
Trusted Blockchain Applications,
which unites developers and
users of the
technology in Europe,
North America, Africa, and Asia,
aiming to create a dialogue
with policymakers.
In this way, the firm signaled
that as an innovating company,
they are also willing to
bridge perspectives
and co-create
new business and
regulatory environment
that protects various
industry participants.
Locally, in their country
of establishment,
SUPER HOW? team of
blockchain professionals
contributed to the development
of Lithuania central banks,
LB coin, the world's first
blockchain-based
digital collector coin.
They have also worked on
many other projects together
with the Central Bank.
This way, eliminating
false perceptions that
blockchain-based
business is only
about the illegal
crypto operations.
The project SUPER
HOW? Art has intended
to bridge virtual and
physical elements.
SUPER HOW? collaborated with
several worldwide
known artists to
bring their physical art
to the digital world.
This helped addressing frequent
critique directed to NFT,
non-fungible tokens
related projects.
In 2022 SUPER HOW? was awarded
as authentic innovator of
the year in Lithuania.
Finally, the management team
of SUPER HOW? are involved in
various educational
events, conferences
discussing blockchain-based
business practices,
values, and the
industry developments.
On the social media,
the firm is very vocal about
differences between the
good and bad practices,
about the volatility
of the industry and
other aspects of the
blockchain-based businesses
that are typically critiqued.
All these
above-mentioned actions
helped SUPER HOW? to
legitimize through
reputation and
strategically address
formal institutional voids
in the country and region,
and informal institutional
voids in the industry.
In other words,
because SUPER HOW?
operates in the
blockchain-based business,
in which there is lack of
shared industry practices,
they work on promoting
good practices through
communication or by working
on building institutions
that would promote
good practices among the
industry participants.
Because the region and the country
have a lack of established regulations
for the blockchain-based
business,
SUPER HOW? intensively conducts
industry-related
experiments together with
trustworthy institutions,
such as the National
Bank in the country,
encouraging other industry
participants to search for
collaborative solutions between
centralized and decentralized
connectivity mindset.
Collaboration with well-known
artists, influencers,
and alike helped maintaining
good reputation and strengthen
their strategic
positioning while
the needed practices and
institutions are being built.
Now, let's turn to
the second example.
The firms that adopt
the tactics accepting the
power of institutions
as their strategic response to
the institutional voids in the
blockchain-based industry.
