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0:00
Hi, I'm Allen
Amason and the Dean
of the Parker college business
at Georgia Southern University.
I'm also a scholar and
professor of strategic
management and author
of the textbook
Strategic Management
from theory to practice.
I'm talking about
implementation and adaptation.
0:21
Strategic management
as a whole is
a very dynamic practice and
so a truly strategic manager
really makes very
little distinction
between the formulation or
development of strategy and
the implementation
of that strategy.
In reality, strategy
is what you do,
that's what customers see,
it's what creates culture
in the organization.
It is the manifest reality
of the strategic
intent of the company,
whether it is what was
originally intended or not.
As a result, strategy
formulation and
strategy implementation
are really
inextricably linked together,
two sides of the same coin,
if you will and so a strategic
manager thinks about
implementation when he or she
is developing or
formulating strategy.
Then they use the information
that's learned in
implementation to feed
back into formulation in
a very real and ongoing
and continuous sense.
Implementation really
reflects the quality of
the fit between the strategy
in the organization itself.
1:23
It's said that structure
follows strategy.
Well the organization itself is
a reflection of the strategic
capabilities of the firm.
The alignment between what
is intended on the part of
the strategy and the
capabilities on the part of the
firm or what determined the
quality of implementation
and the quality of implementation
is what ultimately
drives the quality
of performance.
Competitive advantage
than can be thought of as
the result of two
subsequent sets of fit.
How well the strategy itself
fits the environment,
fits the contours of the demand,
fits the nature of the
competitive environment,
and then how well
the organization itself
in its structure,
its skills, its staff, fits
the strategy and so how
well the organization,
through its various
operational mechanisms,
can put that strategy into
the application and into
practice in a way that
the intentions of
the strategy are actually
manifested and realized.
