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Strategic Management: theory and practice
Georgia Southern University, USA
Lehigh University, USA
The purpose of Strategic Management is to create and sustain competitive advantage in the company’s field. In practice, strategic management involves developing and implementing a corporate strategy, using the company’s resources in the most effective way. The talks in this series serve as an introduction to this field and provide... read morea brief overview of the major topics that comprise Strategic Management, such as competitive advantage, organizational performance, implementation and evaluation, SWOT analysis, and organizational resilience. Through the series, listeners will begin to think critically about the principles and processes involved in managing a firm. Each talk will include real-life examples from businesses.