Strategic Management: Theory and Practice

Launched February 2023 Updated June 2023 8 lectures
Dr. Allen C. Amason
Georgia Southern University, USA
Prof. Andrew Ward
Lehigh University, USA

The purpose of Strategic Management is to create and sustain competitive advantage in the company’s field. In practice, strategic management involves developing and implementing a corporate strategy, using the company’s resources in the most effective way. The talks in this series serve as an introduction to this field and provide... read morea brief overview of the major topics that comprise Strategic Management, such as competitive advantage, organizational performance, implementation and evaluation, SWOT analysis, and organizational resilience. Through the series, listeners will begin to think critically about the principles and processes involved in managing a firm. Each talk will include real-life examples from businesses.