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Extended-form Case Study

Enel: open innovability to create sustainable value

Published on February 27, 2022   22 min

Other Talks in the Series: Open Innovation and its impact on business and society

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0:00
Hello everybody. I'm Ernesto Ciorra, Chief Innovability Officer of Enel group. We are going to talk about innovability. What is innovability? It's a new word that we have invented to mix innovation and sustainability. Two phases of the same metal because we innovate to survive and it's impossible to survive without change.
0:31
We are going to talk about innovability. Innovation and sustainability merged into a new word that we have invented. Innovation, sustainability are two phases of the same metal because we can innovate to survive. Because we must innovate to survive, we can get the deflection from the nature. In fact every two hours, we change the skin of our lips. Every four years, we change the whole liver. Every 15 years, we change 99 percent of our human body cells. We are programmed for change and the biology is teaching us about how the change can be made possible. Continuously surviving, continuously changing for a better life. But are company's able to change themselves, as it happens in the human body? Are company's able to change the whole company? The whole business lines, the business models, the technologies and the staff functions as it happens in the human body cells, unfortunately, companies are programmed to maintain the status quo. They fight against the change. They prefer to use the traditions, rules to maintain the status quo. But technologies are changing. Customer needs are changing, communities needs are changing, and the markets are changing so they must change, everything if they want to survive, as it happens in our human body.

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Enel: open innovability to create sustainable value

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