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0:00
Hello, my name is Krithika Randhawa,
and I'm a senior lecturer at the UTS Business School
in the University of Technology Sydney, Australia.
My research and teaching focuses on innovation management,
and I have a special interest in open innovation, crowdsourcing,
platforms, ecosystems, and such collaborative forms of innovation.
0:24
In this talk, I will touch upon what is open innovation,
then delve into what is crowdsourcing,
what is the process of crowdsourcing,
and discuss the different modes of crowdsourcing with illustrative examples,
and then conclude with how organizations can make strategic choices as they organize
and manage open innovation and crowdsourcing.
0:49
From a classical innovation perspective,
internal R&D to develop and commercialize new
technology forms the core aspect of the success of organizations.
This has been the key to the rise of big American corporations of the 20th century.
The large industrial giants,
such as AT&T, DuPont, or GE.
1:11
Developed and propagated by Alfred Chandler,
the thinking behind this classical approach to innovation is
that to capture value and gain competitive advantage,
organizations need to tightly control the technical innovation process
by adopting protection mechanisms such as exclusive ownership of IP,
bureaucratic hierarchical structures and linear,
vertically integrated value chain structures.
This is a rather closed approach to innovation.
