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Printable Handouts
Navigable Slide Index
- Introduction
- Outline
- Colombia
- Internationalization history
- Exports of goods
- Main Colombian exports (2018)
- Colombian export destinations (2017)
- Colombian export destinations (2018)
- Total exports growth by market (2017-2018)
- Exports of services
- Exports of services (countries)
- Internationalization of Colombian firms
- Outward foreign direct investment per sector
- Entry modes
- Drivers to internationalize
- Criteria to choose the main markets
- Main markets
- Outward foreign direct investment
- Foreign investment of Colombian firms
- Multilatinas
- Colombian multinationals data
- External assets
- Main barriers
- Successful internationalization cases of Colombian firms
- Juan Valdez Café
- Colombian coffee harvest map
- Juan Valdez mission
- Juan Valdez value proposition
- Juan Valdez main markets
- Juan Valdez stores
- Juan Valdez business model
- Crepes & Waffles
- Crepes & Waffles pillars
- Crepes & Waffles mission
- Crepes & Waffles expansion
- Crepes & Waffles business model
- Conclusion
- Thank you!
- References
This material is restricted to subscribers.
Topics Covered
- Colombia
- Exports
- Internationalization
- Main markets
- Direct investment
- Multinationals
Links
Series:
Categories:
Bite-size Case Studies:
- Internationalization of national products: Juan Valdez Café
- Internationalization of a local business: Crepes & Waffles
External Links
- National Department of Statistics, DANE
- Worldbank: GDP
- Article: Presidencia
- Doing Business in Colombia: Market Overview
- The Observatory of Economic Complexity
- DANE: Quarterly Sample of Foreign Trade of Services 2019
- DANE: International trade in services, quarterly sample
- Article: Noticias
- Banrep: Direct investment
- Borradores de Economia
- Juan Valdez Café website
- Juan Valdez YouTube video
- Crepes & Waffles Thomson Reuters Foundation News
- Crepes & Waffles authorization letter
- Crepes & Waffles article
- Crepes & Waffles website
- Article: Elpais
Talk Citation
Henríquez Parodi, M.C. (2021, June 30). Colombian multinationals [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 3, 2024, from https://doi.org/10.69645/SYHW4723.Export Citation (RIS)
Publication History
Other Talks in the Series: Emerging Market Multinationals
Transcript
Please wait while the transcript is being prepared...
0:00
Hi, my name is Massiel Carolina Henriquez Parodi,
I'm a PhD research fellow at
the University of Agder in partnership with the University of Udine.
I'm here to present to you a lecture about "Colombian Multinationals".
0:13
First, we will talk about the country profile of Colombia,
a little bit of its internationalization history, also,
we will talk about the exports of goods and
services that come from Colombia and outward foreign direct investments.
Then we will pass them to foreign drivers
that motivate internationalization of Colombian firms,
where are the main markets and the main barriers that hinder that from happening.
At the end, we will talk about successful case studies of Colombian multinationals,
specifically Juan Valdez, and Crepes & Waffles,
and then we will have a conclusion.
0:50
Colombia is the most northern country of South America,
its capital, is Bogota,
and the neighbor countries by land are Panama,
Venezuela, Peru, Ecuador and Brazil.
But by sea, the neighbors are Costa Rica, Dominican Republic,
Haiti, Honduras, Jamaica, Nicaragua, and Cayman Islands.
The surface is 1,141,748 square kilometers,
it is the only country in South America that has coasts,
to the Pacific Ocean and to the Caribbean Sea with a population of
48.2 million inhabitants and a GDP per capita by 2019,
$6,667 US, in the doing business ranking,
it is classified as number 65 out of 190 countries and
is considered to be the fourth largest economy
in Latin America after Brazil, Mexico, and Argentina.