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Printable Handouts
Navigable Slide Index
- Introduction
- Talk overview
- Internationalization waves
- Emerging/developing countries multinationals
- Developing countries multinationals in numbers (1)
- Developing countries multinationals in numbers (2)
- Brazil multinationals
- Brazil multinationals examples
- Entry modes
- International franchising governance modes
- Area development and master franchising
- International franchising governance modes graph
- Brazilian franchising sector
- Internationalized Brazilian franchisors
- Internationalized Brazilian franchisors per sector
- Host countries
- Internationalization stages
- Case: iGUi swimming pools
- iGUi in 2015
- iGUi today
- iGUi's internationalization timeline
- iGUi's internationalization model
- Thank you
- References
This material is restricted to subscribers.
Topics Covered
- Brazil’s internationalization waves
- Brazilian multinationals
- International franchising governance modes
- Brazil’s internationalization stages
- iGUi case study
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External Links
Talk Citation
Bretas, V. (2021, May 31). Brazilian multinationals: internationalization through franchising [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 2, 2024, from https://doi.org/10.69645/VWRF2895.Export Citation (RIS)
Publication History
Other Talks in the Series: Emerging Market Multinationals
Transcript
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0:00
Hello, my name is Vanessa Bretas.
I am an international business researcher at the School of Advertising and Marketing
(ESPN) in Brazil, and at the University of Adger in Norway.
I'm a specialist in franchising, with six years of experience
working as the research department manager at the Brazilian Franchising Association.
I'm also a co-author in a book series about the internationalization of Brazilian franchisors.
Today, I'll talk about Brazilian multinationals, and internationalization through franchising.
0:39
This presentation will cover the main aspects, characteristics and entry strategies of
Brazilian multinationals, with a focus on franchising as an entry mode abroad.
The case of a Brazilian franchise international expansion will also be presented.
This talk is divided into seven sections.
After the introduction, I will discuss internationalization waves, and how
emerging and developing countries' multinationals operate within them.
In the third section, I will present some characteristics, and evolution, of the Brazilian multinationals.
After that, I will talk about main equity and non-equity foreign entry modes.
In the fifth section, the main international franchising governance
modes are discussed, and in the last two sections I will present the main
aspects of the internationalization of a Brazilian franchisor, iGUi, a manufacturer of swimming pools.
First, I would like to introduce the idea of internationalization waves.