Bite-size Case Study

Partnership approach to tech: an industry vertical solution

Published on May 31, 2021 Originally recorded 2021   8 min
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0:03
A partnership approach to technology. This is a case study from a real client who's given us permission to share this and we chose this case study as an industry vertical solution. An example of an industry which is very similar in virtually every country around the world, so it operates in a very similar manner across every market and it's insured. We'll talk about what happened with this client.
0:30
Insurance broker vertical. One of the key founding Directors of one of the largest metropolitan-based broker networks in Australia and New Zealand approached verse some years ago. When we talk about evolution, I think it was about four or five years ago now. The group was Westcourt Insurance Group. An initiative was taken to explore a more integrated, automated, and streamlined approach to sales, process, reporting, and customer life cycle management. The key issue was exactly what we were talking about, too many different systems and softwares, each handling one aspect of their business requirements such as quoting or billing, website management, document compliance management, policy issues, claiming. The average broker using eight different logins to eight different technology systems and a lot still manage manually to manage each customer. There is no clear reporting or true integration and no automated customer experience management, let alone a holistic approach to audience engagement management. Clearly, even without detailed audit, a lot of inefficiencies in productivity and cost, as well as risk in terms of revenue and sales optimization, were being missed.
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Partnership approach to tech: an industry vertical solution

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