This case study demonstrates the use of the TAM-SAM-SOM model by applying it to MedLung, illustrating the principle of calculating market size and forecasted growth when performing a situation analysis.
Denault, J. (2020, May 31). Situation analysis: MedLung and the TAM-SAM-SOM model [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved July 16, 2020, from https://hstalks.com/bm/4291/.