This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain.
Kahle, L.R. (2019, September 26). The means-end chain in consumer decision making: the case of Porsche [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 12, 2019, from https://hstalks.com/bm/4054/.