TY - ADVS TI - The means-end chain in consumer decision making: the case of Porsche AU - Kahle, Lynn R. PY - 2019 DA - 2019/09/26 UR - https://hstalks.com/bm/4054/ AB - This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain. DB - The Business & Management Collection SN - 2059-7177 ID - 7156 PB - Henry Stewart Talks ER -