This case study reviews the growing global obesity epidemic and outlines how countries are beginning to confront the problem through a range of social marketing practices. For example, awareness campaigns, re-branding of healthy food and new comprehensive government- and community-led approaches have contributed to tackling the problem.
McAuley, A. (2018, May 1). Fighting obesity with social marketing - a case study [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved May 21, 2018, from https://hstalks.com/bm/3729/.