TY - ADVS TI - Fighting obesity with social marketing - a case study AU - McAuley, Andrew PY - 2018 DA - 2018/05/01 N1 - Archived at 2023/06/22 UR - https://hstalks.com/bm/3729/ AB - This case study reviews the growing global obesity epidemic and outlines how countries are beginning to confront the problem through a range of social marketing practices. For example, awareness campaigns, re-branding of healthy food and new comprehensive government- and community-led approaches have contributed to tackling the problem. DB - The Business & Management Collection SN - 2059-7177 ID - 7103 PB - Henry Stewart Talks ER -