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Social influence & marketing: the Hush Puppies story

Published on June 30, 2016 Originally recorded 2013   6 min
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Hush Puppies were introduced in the American marketplace in
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1958 and it's an interesting story. This was a time when there was no casual shoe industry. People wore their classical shoes and when they got old, they replaced them with a new pair. However, many people continued to wear their old shoes when they had to do various tasks around the house. Hush Puppies appeared on the scene and became very successful. This was a success that lasted for many years. However, by the early 1990s, it appeared as if the success had run its course. No one was buying shoes any more. They were considered as rather uncool and there were a variety of competitors that had entered the scene by that time. So basically, the company decided to eliminate the Hush Puppies line. However, a funny thing happened before they were able to do so. As if overnight, the shoes became enormously successful again. So what happened?
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Social influence & marketing: the Hush Puppies story

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