Skip to main content
Bite-size Case Study

Apple: creative destruction and the Icarus dilemma

Published on May 29, 2017   7 min
0:04
A "paradigm" is a term that we have borrowed from the Greeks. There are many other terms that people have used interchangeably with paradigm, so just for example, perspective, or model, or state of mind, and in the field of innovation we often refer to it as dominant design, as a product or service that maybe evokes a perspective or that we associate with a particular view or model. And that we have become so accustomed to that we don't even realize it anymore. We take it for granted. And these paradigms are not solely cognitive or mental, but they also become entrenched in practices and systems, in procedures and conventions, and because they are around for quite some time, they often can also not be questioned. They are, we say, normative. They have some degree of sacredness also because they are often shared by competitors, suppliers, and other parties. And, therefore, it should not surprise us that paradigms are often protected and changes are resisted. If they are taking place, if these changes are taking place, we often observe stress, discomfort, people become quite upset about it.
Hide

Apple: creative destruction and the Icarus dilemma

Embed in course/own notes