Well, my name is Johannes Pennings and I'm going to talk with you about innovation.
I like to focus on existing firms which have a legacy,
whichever history and which face questions
as to how to proceed from the past into the future.
So, in this talk, I'm going to cover with you three issues.
They all have to do with how we manage
innovation and as I said, in established companies.
So, we are going to talk about startups, about entrepreneurship.
We're talking about companies that have been around for quite some time.
I will provide you with many examples.
Well, the three issues I'd like to cover are,
the sector or industry,
the surroundings of the firm and the extent to which it is subject to change.
But these changes are continuous or more drastic and sudden.
The second issue is how the firm standing in the present,
looking backwards towards its legacy is making steps to move forward.
So, we take a dynamic perspective here towards innovation.
Let me conclude by covering some tools that
firms have successfully used as they move back to the future.
So, how do we manage innovation in established companies?
Well, as I said, the first issue dwells on the setting,
the environment in which the firm exist.
We're going to look at change in three different laps,
incremental change, continuous change and radical change.
So, they are, if you like,
degrees of change with respect to how fast they
happen or how sharply they break from the present.