0:00
Hi, my name is Scott Baldwin,
and I am the Global Program Manager
for Business Continuity, eBay.
Today, I'm going to be talking about
data in business continuity and risk.
And how we use it to facilitate
what we do.
0:14
Any large B2C or C2C online marketplace,
such as eBay, has data at its core.
From a very high level,
what we're doing
is bringing two sets of data together,
the supplier information
and the consumer information,
where they connect
is called a transaction.
Obviously,
this is a very simplistic view
of the buyer-seller process.
In reality, there are dozens
of distinct components
and hundreds of pieces of data
that make up a single transaction.
0:44
This data is used
for many different types of things
and pieces of it are sent
to various areas in the organization
from marketing
to customer service, to risk,
which is where this talk
will be concentrated.
Within risk is a subarea
called "business continuity".
This is my small corner of the world.
And today, I'm going to talk about
how we use data in the facilitation
of business continuity.
1:09
What is business continuity?
Business continuity is the discipline
of proactively enabling the business
to achieve the appropriate level
of readiness
in order to address
any potential business
disrupting events.
This is typically achieved
through three primary activities.
First, the business impact analysis.
Next, is the development
of the recovery plan.
And finally, the recovery exercise.
However, this part is not in the scope
of today's discussion
and will be excluded.
I'm going to take a closer look
at the first two of these activities
and how we use data in that process.
1:48
First, is the business impact analysis.
The business impact analysis
is an activity in which we measure
what the impact
to the organization would be
if a given department
became unavailable.
Additionally, we look at what time frame
this impact would become unacceptable.
The result of a business impact analysis
is something called
a "recovery time objective"
where the time that a department
can be unavailable
before the impact becomes unacceptable.
