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The importance of tourism awards - why enter and how to win
Published on August 31, 2015 26 min
Other Talks in the Series: Tourism Marketing
Hello. I'm here to talk about the importance of tourism awards, why enter them, and how to win. My name is Robin Barker and I am Director of Services for Tourism, who run a number of tourism award schemes within the UK.
What I'm going to do is firstly just talk about awards and why they are run, then run through why it is worth entering them, process and how it all works, and importantly, how to win, ending by just sharing some of the top tips and mistakes that others make to help you avoid them.
So kicking off, why do people run award schemes? For a variety of reasons. Firstly, from our perspective of a destination, it raises the quality of the tourism experience that's available there, and it does that by having a process that involves having entry forms, selection of the better entrants, and giving feedback to those entrants. Also running workshops that might help to enhance some of the aspects of those businesses and help them get better still, and by having industry judges who themselves learn and gain from the whole experience of looking at who are the best and working out how they can get better. They're also good for a destination because hopefully you can end up with lots of winners in your award that go on and win nationally. And if you can claim that you've got more winners in your patch than anyone else, then that is a real success story. The awards are also great in what is a huge and fragmented industry with lots of small tourism businesses that often don't talk to each other, and joining up that tourism industry and providing an opportunity for businesses to engage and talk with each other and share ideas. And finally and not least importantly, they're an opportunity for celebration. And most of us are working flat out dawn till dusk, and particularly when we're running a very small business, there often isn't the chance to let your hair down and celebrate, and awards provide that fantastic opportunity, and it genuinely is a great opportunity.