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0:00
Hello.
Welcome to this
session on "Management
Ideas, Fashion and Consulting."
My name is Stefan Heusinkveld.
I'm currently an associate professor
at the VU University in Amsterdam.
I'm working at the
department of management
and organization of the
Faculty of Economics
and Business Administration.
0:22
The last 15 years, I've conducted
a series of studies on what you
may call the creation,
dissemination,
and adoption of management ideas.
I'm talking about management ideas
such as BPR, business process
re-engineering, the
balanced scorecard,
a lean management, and
perhaps more recently,
corporate social responsibility.
And there's a stream of research
that tries to understand
the overall puzzle related
to the impact of these kind of ideas
on management and
organizational practice.
And in this session,
I would like to share
some experiences and
research to better understand
these questions of impact.
And I will particularly focus on
what you may call the supply side
factors, which relates to how
actors such as consultants gurus
are developing these ideas
and try to disseminate them.
1:20
So what I will try to
do in this session,
after an introduction in which
I try to explain the key terms,
I will try to explain how consulting
may play an important role
in understanding the
dissemination of these ideas
and the ultimate
impact of these ideas
on management and
organizational practice.
After that, I will focus on
three themes which account
for the production of
these ideas in relation
to consulting, which are the
packaging of these ideas,
processes of production,
and questions
about how ideas evolve over time.
This is ended with a number
of concluding comments.
