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1. Introduction
2. Content
3. Definitions
4. Trends in international retailing
5. Market development of foreign retailers in China (1)
6. Market development of foreign retailers in China (2)
7. Customer-orientated retail positioning
8. Ethnocentricity versus empowerment
9. Localisation
10. Successful localisation strategies in China
11. Relationship between stages & form of process
12. Framework of foreign retailer expansion in China
13. The dynamic changes of Chinese consumers
14. A future perspective
15. Six ways to innovate retail business models
16. Antecedents, activities and outcomes
17. References (1)
18. References (2)

Topics Covered

• International retailing
• Retail internationalisation
• Opening of China’s retail sector
• The WTO agreement
• Institutional changes in China’s retail sector
• Retail expansion strategies in China
• Customer orientation
• Ethnocentricity versus empowerment
• Localisation strategies
• Impacts of culture
• Theoretical implications
• Dynamics of Chinese consumers
• Future research

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on December 1, 2013