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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Corporate culture definition and components
- Culture variations by organisation and country
- Leadership and employee influence on culture
- Culture impact on performance and reputation
- Managing and adapting corporate culture
- Storytelling, rituals, symbols in culture
Talk Citation
(2025, December 31). Corporate culture [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 31, 2025, from https://doi.org/10.69645/UGRS5047.Export Citation (RIS)
Publication History
- Published on December 31, 2025
A selection of talks on Management, Leadership & Organisation
Transcript
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0:00
This session explores
corporate culture,
a concept central to
how organizations
function and succeed both in
the United Kingdom
and internationally.
At its core, corporate culture
is the set of shared values,
beliefs, norms and behaviors
that characterize
an organization.
It shapes how people behave and
what they prioritize
when no one is watching.
This includes attitudes,
routines, and public statements.
Culture is the unspoken
code shaping interactions,
guiding decisions,
and influencing
how employees feel about
their work and each other.
Corporate culture varies
widely between countries,
industries, and
even departments.
In organizations like the
Ritz Carlton or Disney,
leadership deliberately
shapes culture
as a competitive advantage,
reinforcing values
and service standards
through language,
rituals, and recognition.
Others develop
culture organically,
shaped by unique interactions
and personalities.
Edgar Schein describes
culture as visible artifacts,
stated values, and
deep assumptions.
Despite top down efforts,
culture is co created as
employees bring their
own expectations,
and subcultures may
reinterpret messages.
As workplaces evolve with
technology or hybrid models,
culture must also adapt.
A strong, healthy
corporate culture
sets organizations apart,
fueling performance,
attracting talent,
and boosting customer loyalty.
For example, three M's
innovative culture
encourages employees to
pursue creative projects,
driving product development
and supply chain transformation.