Chief executive officer (CEO)

The chief executive officer or CEO is widely regarded as the individual at the apex of an organization's hierarchy. In both the USA and the UK, CEO is the most common title, but managing director or president may be used in certain companies. The CEO acts as the public face of the company, setting its vision, strategy, and overall direction. Decisions are central to the company's success, guiding both long term ambitions and day to day operations. A CEO is expected to inspire employees, build trust with stakeholders, and maintain the brand's reputation, qualities that must be adapted skillfully in an ever changing business landscape. At the core of the CEO's duties lies effective leadership and decision making. CEOs do not simply make isolated choices. Their style, values, and communication shape the entire organizational culture. A CEO will often drive the strategic agenda, especially in turbulent times, acting as a role model and steadying influence. Research and practice consistently show that a CEO's background, personality, and leadership approach can either catalyze innovation and adaptability or conversely, enforce a rigid culture. The best CEOs foster collaboration within top management and encourage openness, helping the organization to act decisively, even under uncertainty. A CEO does not operate in isolation. Responsibilities extend beyond the boardroom, encompassing relationships with investors, employees, regulators, and the public.