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1. Introduction
2. Presenter
3. A word on being American...
4. Why focus on volunteers?
5. Volunteer recruitment is directly tied to marketing
6. Fundraising and volunteering
7. Business supporters and social networking
8. Who's a volunteer?
9. Variety of words
10. The language of activism
11. Variety of ways to serve
12. Variety of work performed
13. Variety of people
14. Perceptions
15. Narrow viewpoints in-house
16. The best volunteers are different from employees
17. We've been talking about recruitment
18. Whom are we looking for?
19. What do we want them to do?
20. The recruitment process
21. Recruitment steps
22. Step 1: preparation
23. Step 2: motivations
24. A word about fun
25. Why some don't volunteer
26. Why not - valid concerns
27. Why not - conclusions
28. Lack of time
29. Focus on the work
30. Self-screening
31. Titles matter
32. Titles - examples
33. Step 3: brainstorm sources
34. Where?
35. Example: calligraphy skills
36. Where? Not general public places
37. Where? - editing the list
38. Proximity chart
39. Step 4: select a technique
40. Outreach options - traditional mass media
41. Outreach options
42. Online volunteer recruitment
43. Online recruiting - volunteering sites
44. Online recruiting - target marketing in the Web
45. Adapt to the audience
46. Step 5: do it!
47. Step 6: be ready for applicants
48. In conclusion
49. Thank you!

Topics Covered

• How volunteer engagement connects to community relations, marketing, advocacy, client development and other goals
• Fund-raising and people-raising
• Stereotypes, myths and facts about who volunteers today
• Designing volunteer work as first step in recruitment
• The effect an organization's image has on volunteer recruitment
• The connection between seeking money donors and time donors, and are these the same people?
• Why people volunteer
• Where to look for the right volunteers
• Options for publicizing the need for volunteers, online and off
• Assuring that your recruitment approach becomes the first step to both screening and eventual retention of volunteers

Links

Series:

• Nonprofit and Voluntary Sector Marketing

Categories:

• Management, Leadership & Organisation
• Marketing & Sales

Talk Citation

Publication History

• Published on September 29, 2009
• Archived on May 28, 2025