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Stakeholder management & communications

Published on December 31, 2025   22 min

A selection of talks on Management, Leadership & Organisation

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0:00
Hi. My name is Alan Zucker. I am the curator of the Project Management Principles program here at Henry Stewart Talks. I have over 25 years of experience managing projects and project management organizations in Fortune 100 companies. I live outside Washington, DC, teach for several major universities, including the University of Virginia, the University of Georgia. I also work with several international project management training companies. In this module, we'll talk about stakeholder management and communications.
0:36
Stakeholder management is a key to project success. When we look at the data, the leading causes of project success are engaged stakeholders, engaged executives, and good requirements. When we look at the major causes of project failure, they're the exact opposite. Poor stakeholder engagement, poor executive engagement, and bad or changing requirements. Understanding our stakeholders is critical and we'll talk about that here. The definition of stakeholders is anybody that's impacted by our project, by our decisions, by our outcomes, by our activities. The list of potential stakeholders is huge. As the project manager, we are a stakeholder to our project, as are our project teams, as are our customers and our users. Imagine you're working on a large public works project. Your stakeholders are everybody in the community. It can even be people that are in adjacent communities. I do work with some large federal agencies and there, everybody in the country and, potentially, everybody in the world can be a stakeholder to their work. When we think about our stakeholders, we don't want to be limiting in our view. We want to think very broadly. We're going to identify our stakeholders and then we'll talk about some of our strategies for deciding which stakeholders require more attention than others.

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Stakeholder management & communications

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