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About Business Basics
Business Basics are AI-generated explanations prepared with access to the complete collection, human-reviewed prior to publication. Short and simple, covering business fundamentals.
Topics Covered
- Kotter's Eight-Step Change Model
- Change Management Pitfalls
- Creating a Sense of Urgency
- Building Coalitions & Change Vision
- Communication Strategies for Change
- Empowering Action & Removing Obstacles
- Celebrating Short-Term Wins
- Anchoring Change in Culture
Talk Citation
(2025, September 30). Kotter’s 8-step change model [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 30, 2025, from https://doi.org/10.69645/YTPX2638.Export Citation (RIS)
Publication History
- Published on September 30, 2025
Transcript
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0:00
Welcome. We’ll be exploring
Kotter’s eight-Step
Change Model,
one of the most popular
and actionable frameworks
for leading
organizational change.
Developed by John Kotter after
extensive research on why
change efforts often fail,
this model outlines
the key pitfalls in
change management and guides
us on best practices.
While many managers focus on
processes and structures,
Kotter’s model reminds us
that change is
fundamentally about people—
creating urgency,
forming coalitions,
and embedding new behaviours.
Effective change leadership is
not just about
issuing directives,
but about engagement, motivation,
and making new practices
stick in culture.
The following
explanation demonstrates
how the model achieves this.
The model’s first steps prepare
your organization for
change by establishing
a sense of urgency,
since change is
unlikely to succeed if
people aren’t
convinced it’s needed.
Too often, organizations
gloss over this,
but without genuine urgency,
enthusiasm fizzles out.
Identifying visible threats
and opportunities
and communicating
these widely helps move
the organization
beyond complacency.
Next, building a
guiding coalition—
a powerful, cross-functional
group with enough influence—
encourages broad ownership and
helps overcome resistance.
Finally, developing a clear,
compelling change vision and
strategies for achieving it
ensures everyone shares
a common destination.
Once the groundwork is set,
Once the groundwork is set, success hinges on communicating
the vision frequently and effectively.