Skip to main content
Search

Environmental aspects and changes in health systems

Published on October 30, 2025   17 min

A selection of talks on Strategy

Please wait while the transcript is being prepared...
0:00
Hello, everyone. This is the second session about the pharmaceutical industry and environmental aspects. My name is Radi Haloub, I am an associate professor and program leader for Biotech and Pharmaceutical Management at UCL Global Business School for Health in London.
0:19
In this session, I'm going to talk about the pharmaceutical industry and the environmental aspects on the changes on health systems and how these changes will have an impact on the pharmaceutical business. It is very important to remember that the environment will always affect the industries, not only pharmaceuticals and biotech, but because this is a unique industry, sometimes these changes can be unpredicted, very uncertain and cannot be controlled. For example, COVID-19 was not predicted in 2019, but it became a fact and a challenge to pharmaceutical and biotech industries. Also, the changes that the governments introduced in order to accelerate the registration of the COVID vaccine can be a case study to use to speed up the adaptation of healthcare environment in the future.
1:13
In this slide, we look at the firm in terms of who we are, what is the purpose of the existence of our business, and what do we have in terms of resources and competencies. And the structure and systems in place that we have in this firm. The first analysis that we have to do is to look at the firm themselves and look at the representatives in the pharmaceutical and biotech industry, and to see why we do exist and how these are going to affect us in the future. I put there the strategy is all about fit. How this firm is going to fit within the environment and the uncontrolled changes within the environment? Of course, there are factors relevant to the speed of adaptation, the ability of the firm to change their resources and to allocate competencies in the right direction based on the changes within the environment. But it's always the question of who we are, and what's the purpose, and what do we have in terms of resources and competencies and the structure we offered in the pharmaceutical firm.

Quiz available with full talk access. Request Free Trial or Login.

Show
Hide

Environmental aspects and changes in health systems

Embed in course/own notes