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Printable Handouts
Navigable Slide Index
- Introduction
- Content
- Definitions
- Trends in international retailing
- Market development of foreign retailers in China (1)
- Market development of foreign retailers in China (2)
- Customer-orientated retail positioning
- Ethnocentricity versus empowerment
- Localisation
- Successful localisation strategies in China
- Relationship between stages & form of process
- Framework of foreign retailer expansion in China
- The dynamic changes of Chinese consumers
- A future perspective
- Six ways to innovate retail business models
- Antecedents, activities and outcomes
- References (1)
- References (2)
This material is restricted to subscribers.
Topics Covered
- International retailing
- Retail internationalisation
- Opening of China’s retail sector
- The WTO agreement
- Institutional changes in China’s retail sector
- Retail expansion strategies in China
- Customer orientation
- Ethnocentricity versus empowerment
- Localisation strategies
- Impacts of culture
- Theoretical implications
- Dynamics of Chinese consumers
- Future research
Talk Citation
Siebers, L.Q. (2013, December 1). Foreign retailers in China: the first ten years [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/OTZV8197.Export Citation (RIS)