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Printable Handouts
Navigable Slide Index
- Introduction
- Talk outline
- Multinational (MN) strategy
- Key considerations for MN strategies
- Value Creation - asset building goals
- Value delivery - asset leveraging goals
- Value capture - asset management goals
- Contextual boundaries and limits on strategies
- MN strategy process
- MN expansion process
- Localization vs. globalization
- Globalization drivers
- Pressures for local adaptation
- Resources and capabilities of global firms
- Environmental and industry analysis for MN firms
- Factors in the macro-environment
- Cross-border distance
- Industry analysis in the MN context (1)
- Dimensions of the MN industry
- Industry analysis in the MN context (2)
- Resources, capabilities and MN strategy
- Resource requirements for MN strategies
- Capability strategies and MN strategies
- Capability leverage strategies for MN firms
- Capability building strategies for MN firms
- Creating strategies in the MN Firm
- Generic strategies in the international context
- Generic dimensions of strategy
- Executing MN strategies
- Forces driving international market entry strategies
- Location issues for executing MN strategies
- MN corporate polices and norms
- Corporate resource appraisal
- Ways and means of entering the MN marketplace
- Market means or direct investment?
- Acquisition or organic 'Greenfield' startup?
- When is a joint venture or alliance even better?
- Indicators of alternative market entry strategies
- References and acknowledgements
- Thank you
This material is restricted to subscribers.
Topics Covered
- Multinational strategy
- Value proposition
- Asset management
- Location and context
- Multinational strategy processes
- Globalization drivers
- International distance
- Competitive and industry analysis
- Integration & responsiveness
- Resources and capabilities of multinational firms
- Capability strategies
- International generic strategies
- Market entry strategies
- International acquisitions
- International alliances and joint ventures
Talk Citation
Tallman, S. (2013, May 30). Multinational strategy: an overview [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 23, 2024, from https://doi.org/10.69645/HNJQ5989.Export Citation (RIS)