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0:04
Audience engagement is
a crucial element in
today's digital
landscape where brands
compete for attention
across numerous platforms.
Multi-platform
storytelling allows brands
to connect with
their audience in
a more dynamic and
interactive way
by tailoring narratives
to fit the unique
characteristics
and expectations
of each platform.
This approach not only
ensures that the core message
reaches a broader
audience but also deepens
the connection by providing
a cohesive experience across
different touchpoints.
By leveraging the strengths
of each platform,
brands can create immersive
stories that resonate more
deeply with their audience
driving higher levels of
engagement and loyalty.
0:53
In part three of this series,
I will describe
audience segmentation
based on demographics,
psychographics and
user behavior.
Share tips for tailoring
stories to your audience.
Describe how to craft
messages that resonate with
different demographics
and explain how to
adapt a story to fit
the medium and context.
1:17
My name is Dr. Dionne L. Boyd
aka Dr. B, aka
"the money chick".
I'm a global professor,
curriculum writer and
course developer for
over 45 different classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion and consumer behavior.
I am also CEO and
founder of Image
Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing,
course development,
workshops and more
to universities and
educational programs
across the globe
such as Polimoda in Florence,
Italy, AMD in Berlin, Germany,
LIM College in New York City,
Southern New Hampshire
University and SCAD, Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link
located in the tab.
Now, let's get started on
part 3 of this series.
Audience segmentation can be
