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0:04
Crafting a brand's narrative
is about more than
just telling a story;
it's about shaping the
essence of a brand in
a way that deeply resonates
with your audience.
A compelling brand narrative
connects emotionally,
communicates core values,
and differentiates a brand
in a crowded marketplace.
It weaves together
your mission, vision,
and unique selling points into
a cohesive and
engaging story that
your customers can relate
to and believe in.
By carefully crafting
your narrative,
you can create a powerful
tool that not only captures
attention but also builds
lasting relationships
with your audience.
0:48
In Part 2 of this series,
I will explain the structure
of a compelling story.
Define story archetypes and
themes commonly
used in branding.
Explain how to build a
narrative arc that aligns with
your brand identity
and describe how to
create a brand persona
which includes voice,
tone, and personality.
1:12
My name is Dr. Dionne L. Boyd,
aka Dr. B,
aka "The Money Chick".
I'm a global professor,
curriculum writer,
and course developer for
over 45 different classes in
higher education in the
areas of marketing,
business, entrepreneurship,
fashion, and consumer behavior.
I am also CEO and founder of
Image Architects and Management,
a global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated experiences
and events for luxury
retail companies,
brands, businesses
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead, Atlanta.
My company also offers
education consulting,
curriculum writing, course
development, workshops,
and more to universities and
educational programs
across the globe,
such as Polimoda and Flores
(Italy), AMD in
Berlin (Germany),
LIM College in New York City,
Southern New Hampshire
University and SCAD (Atlanta).
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link
located in the tab.
Now, let's get started on
Part 2 of this series.
Let's explore the elements
of a compelling story.
