Changing the conversation: marketing for sustainability

Kolster, Thomas

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Taken from the Talk

Sustainable advertising

Related Series

Compassion in Business

Company

Unilever

Abstract

This case study shows how a marketing campaign for Unilever’s Axe successfully influenced the conversation about a social phenomenon by creating emotional engagement.

Talk Citation

Kolster, T. (2025, June 30). Changing the conversation: marketing for sustainability [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved July 1, 2025, from https://doi.org/10.69645/JWVU1874.
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