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0:04
Brand storytelling is a
powerful marketing technique
that uses narrative to
connect with consumers
emotionally.
By crafting compelling stories
that reflect a brand's values,
mission and
personality, companies
can create deeper relationships
with their audience.
Effective brand storytelling
not only engages customers,
but also differentiates a brand
in a crowded marketplace.
Through relatable characters,
authentic experiences,
and meaningful
messages, brands can
inspire loyalty and
drive consumer action.
Understanding the
fundamentals of
this approach is essential
for building a strong and
memorable brand identity.
0:52
In Part 1 of this series,
I will explain the evolution
of brand communication,
define key concepts and
definitions in
brand storytelling,
introduce brand storytelling
and narrative techniques,
examine the
psychological impact of
stories on perception
and behavior,
and explore the role of
emotions in storytelling.
1:19
My name is Dr. Dionne L Boyd,
aka Dr. B,
aka "The Money Chick".
I'm a global professor,
curriculum writer and
course developer for
over 45 different classes in
higher education in the areas of
marketing, business,
entrepreneurship,
fashion, and consumer behavior.
I am also CEO and
founder of Image
Architects and Management.
A global marketing agency
specializing in luxury and
experiential marketing,
creating highly
elevated and curated
experiences and events for
luxury retail companies,
brands, businesses,
and professionals.
My clients include Neiman Marcus
and Intercontinental
Buckhead Atlanta.
My company also offers
education consulting,
curriculum writing,
course development,
workshops and more
to universities and
educational programs
across the globe
such as Polimoda in Florence,
Italy, AMD in Berlin, Germany,
LIM College in New York City,
Southern New Hampshire
University, and SCAD Atlanta.
You may learn more
about my agency
by simply visiting our website.
Feel free to also
connect with me on
LinkedIn at the link
located in the tab.
Now, let's get started on
Part 1 of this series.
