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Abstract

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Navigable Slide Index

1. Introduction
2. Majestic Hotel Paris
3. Competitive market performance, Majestic Hotel 2019
4. Channel breakdown, Majestic Hotel, 2015-19
5. Income statement extraction, Majestic Hotel, 2019
6. How about closing out/putting less favourable rates on the OTAs?
7. Drive more direct bookings!
8. Independent sites
9. From Google Keyword Planner
10. Cost calculation – tradename keyword
11. Cost calculation – generic keyword
12. So, what’s the solution?

Talk Citation

Buhalis, D. and O'Connor, P. (2025, April 30). Majestic Hotel Paris: a case study in hospitality distribution [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved May 1, 2025, from https://doi.org/10.69645/JCDQ5839.
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Publication History

• Published on April 30, 2025