The case study explores the strengths of Obama’s 2008 Online Campaign-- Specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, ‘Blue State Digital’ was able to raise an incredible $500,000,000 dollars.
Gaber, I. (2016, July 31). Obama’s online campaign: a personal touch for the masses [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 22, 2017, from https://hstalks.com/bm/3323/.