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What example can we
give of a hospitality,
a business in
Sub-Saharan Africa,
and the work that they're doing?
I'm giving an example
of a company that
went into a partnership with
a very well-known
international brand,
which, by the way, is one of
the top five hospitality
groups internationally.
They came into South
Africa in the years before
the 2010 soccer World Cup,
and they entered into
a partnership with
an architecture
and property
development company.
For the sake of this lecture,
we have used a pseudo
name for them and
the international
brand entered into
a partnership with a
company called GoodSpan.
This company consisted
of two entities,
one, which is in
the property development and
is an architectural business.
We gave it a name of Monk Cowl,
while the other one, which is
a non-profit organization
servicing the deaf society,
we gave it a name of Basecamp.
Basecamp and Monk Cowl
came together and formed a
company called GoodSpan.
They entered into a partnership
with an international
hotel group,
and they entered in this
partnership to build a hotel.
Basecamp contributed
land because
they had land where they
had their center, which
served as a center to
serve their deaf people,
where they would come in
and learn sign language.
They would attend classes to
empower the deaf people
with different skills.
It was a vast piece of land
in a very, shall we say,
high-end area in the city
of Cape Town next to
some beautiful
amenities, and this land
was sitting there not
being used optimally.
This development company
approached Basecamp and said,
why don't we enter
into a partnership?
Let's put your land to good use.
In doing that we will be
giving you an
opportunity to sustain
yourself and the work that you
do for the deaf
people to eternity.
They entered into a partnership.
They approached this
international hotel group
and they opened a hotel.
The hotel was financed by one of
the local development
finance institutions.
It was the major debt funder of
this hotel development,
and of course,
each one of these
entities contributed.
But it was very little
what they contributed.
The Basecamp
contributed the land
so they didn't have
any money to put in.
The architectural firm
contributed a little bit,
but the bulk of the money
was sourced outside
from this development
finance company.
