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0:00
Hello, I'm Ed Addison.
I'm with NC State University's
Department of Engineering.
And I have spent
a number of years
teaching both engineering
and business.
This program is about managing
new product launches.
0:16
Once again, I'm Ed Addison.
Feel free to link up
with me on LinkedIn.
My address is shown here.
I'm a Serial Entrepreneur and
an Adjunct Professor and
I've been doing
this for 30 years.
0:29
Do you want to learn
how to launch a new
product either as
an entrepreneur
starting a company
or as a product
manager for a firm?
This series of short videos
will help you do this.
0:42
We cover 10 topics
in this series.
Today's topic is what we call
the Minimum Viable Product,
from here we'll go to
Product Market
Positioning and then
go through the 10 topics
that you see on this chart.
0:57
In this short course,
we cover two perspectives:
the perspectives of
the entrepreneur and
the intrapreneur.
An entrepreneur, everyone knows,
is someone who starts a new
company to launch a new product,
whereas an intrapreneur
is a word that
I use to describe a
product manager or
a person who works
for a larger company
that wants to introduce a new
product for their employer.
You can wear either
hat you want.
In this course, the
material applies to both.
1:27
Entrepreneurs have
some traits in common.
They tend to be very tenacious
and passionate people
with a high tolerance
for ambiguity.
They have great vision
and a lot of self-belief.
Tremendous flexibility.
They deal with uncertainty well.
They often break the rules.
These are learned traits so
anyone can be an entrepreneur
or an intrapreneur and
not everyone has all
of these traits.
But it's interesting
to note that
these people who do
this kind of work
tend to have these
kinds of traits.
