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Topics Covered
- Research
- Triangulation
- Methodological pyramid
- Research process
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Talk Citation
Quinlan, C. (2023, April 30). Data gathering methods [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 21, 2024, from https://doi.org/10.69645/NFCJ3127.Export Citation (RIS)
Publication History
Other Talks in the Series: Key Concepts - Academic Research Methodologies in Business
Transcript
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0:00
Hello. My name is Dr.
Christina Quinlan.
I work at the Graduate
Business School at
the Technological
University of Dublin,
and I'm going to
talk to you today
about data gathering methods.
0:13
Data gathering methods
are research methods and
the term research methods means
data collection methods are
data gathering techniques.
Data collection methods
are the means by which
researchers gather the data
required for the
research project.
There are very many research
methods that can be used in
gathering data for social
science research project.
Commonly used research methods
include questionnaires,
interviews, focus
groups, scales,
projective techniques,
diaries, documents,
records, and visual methods,
such as photographs
and/or videos.
Each research method, or each
data gathering technique,
each questionnaire, each series
of interviews, and so on,
must be either designed by
the researcher specifically
for each research project,
or borrowed - and referenced
of course - from another
research project.
1:14
Deciding on the data
gathering methods to use.
The choice and design of
data collection methods used
in the research project are
fundamentally
influenced by the aim
of the research
being undertaken,
the population of the study,
the kind of data
required for the study,
and the location of that data.
Now you can see on
the slide a model of
the research process.
At this point in the
research project,
we are devising data
collection methods.
Looking at the model, that
suggests that we're about
halfway through the research
project at this point.
The model of the research
process is taken
from my textbooks on
research methods.