Cultural and global challenges: international performance management

Hello, my name is Tinkuma Edafioghor, and I'm a senior lecturer in human resource management at the University of the West of England, which is based in the United Kingdom. In this session, we'll be looking at the cultural and global challenges of international performance management.

We'll be looking at what's International performance management (PM) means. We'll talk about the origin of performance management and how it has developed over the years, and it's really important when we're examining performance management at the global level to understand the role that culture and institution in the national contexts play in actually shaping the performance management used. We are going to look at some theories and in particular Hofstede's theory, and also use some practical examples that really helped to highlight the impact of culture and institutional systems on the way in which we think about performance management and the way in which we organize performance management, especially in a global context. Finally, we'll look at international performance management within the context of a real-life case study V-PHARMEL and see what we can learn from there.

On this slide, you can see that we have a definition of international performance management. So, international performance management is a process that enables a multinational corporation to evaluate, assess, appraise, and continuously manage and improve the performance of each liberal workforce to maintain its strategic global objectives so that's a very simple definition of International performance management, and if you look at the initial definitions that you may have consider in earlier talks on performance management, you could see the difference between governments management as a concept and international performance management. Now you may have noticed that I've mentioned the word global workforce or global in places in this definition, and that's straight away, tells you that multinational corporation is an important aspect of international performance management. How do we define multinational corporation? It is an organization, or a company that has business operations in two or more countries, and these companies have often managed from its central office, which is headquartered in their home country. For example, Unilever PLC is a British multinational consumption goods company, which is headquartered in London, United Kingdom. But it also has business operations in all the countries of the world, such as China, India, Netherlands, the US, and so many other countries. Multinational corporations are also sometimes referred to as multinational enterprises. You might come across these two terms, and then they just mean the same thing.