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0:00
Hello, my name is Anne Daguerre.
I'm a reader at the
School of Business
and Law at the
University of Brighton.
The subject of the
lecture today is
finding the right mix of
business research methodologies.
0:17
The lecture is
organized as follows.
First, I'll be
talking about what
are mixed methods,
providing definitions.
Second, the most common designs.
I'll be also talking
in a third point about
the relative importance
of quantitative
versus qualitative
research designs.
Forth, why use mixed methods
in business research?
Fifth, applying mixed methods
to case study research.
Sixth, the case study itself,
which is about workload
and mental health among
academics in UK universities,
a case study of
Newcastle University.
Seventh, conclusions
and eighth, references.
1:07
Definitions. Mixed methods
research is formally
defined as a class
of research where the
researcher mixes or
combines quantitative and
qualitative research techniques,
methods, approaches, concepts
or language into a single study.
1:26
What are mixed methods?
Essentially in mixed methods,
quantitative and
qualitative techniques and
methods are combined within
a single research project.
Mixed methods entail the
collection and analysis of
both quantitative data expressed
in numbers and qualitative data,
typically expressed
in words and text.
Qualitative data would
be interview data,
a focus group data,
observation data.
Quantitative data
will be survey data.
