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0:00
My name is Alex Edmans,
I am a professor of finance
at London Business School,
and author of 'Grow the Pie: How Great
Companies Deliver Both Purpose and Profit'.
I'm here to give a talk on the
power of purposeful business.
On how business doesn't just
have a moral and ethical case,
It has a strong business
and financial case.
0:24
A good place to start is to
explain what I mean by
a purposeful business.
You might think that's kind
of obvious, but in fact,
I'm going to have a slightly different view
of purpose from what we typically hear.
To do this, let me
start with a story.
0:42
Let me take you
on a journey away
from your home offices to
halfway around the world.
I would like to take you
to the Great Rift Valley.
This stretches across two
continents and 6000 kilometres
from Lebanon, in Asia, to
Mozambique, in Africa.
It has some of the world's
highest mountains,
but also some of the
world's deepest lakes.
1:08
One of these lakes
is Lake Magadi,
which is in the Kenyan stretch
of the Great Rift Valley.
You might think that you
haven't seen it before,
but in fact, some of you
might have seen it before.
1:21
Not on the small
screen of your laptop,
but on the big screen
of a movie theatre.
It was featured in the blockbuster
thriller 'The Constant Gardener'.
Millions of people around the
world have seen this lake
because they've seen this movie,
but fewer than a thousand people
call the lake their home.
