Skip to main content
Extended-form Case Study

Internationalization of an emerging country brand: from a corner shop in Istanbul, to Oxford Street, London

Published on May 30, 2018   17 min

Other Talks in the Category: Global Business Management

0:04
Hello, my name is Nükhet Vardar. If I need to introduce myself briefly, I must say that I have been working in marketing and advertising, since 1985. I value myself for being both an academician and a practitioner. I always enjoyed sharing my thoughts and views, in marketing, branding, and advertising. So far, I have 13 books. For a detailed CV, you can visit my company website, and have a look at my CV at the www.elizi.net.
0:39
Now, let us start discussing our topic for today. Today, we will be looking into internationalization of emerging country brands, by analyzing the Simit Sarayi case. Simit Sarayi has come a long way after starting as a small local bagel seller in Istanbul, Turkey in 2002. By 2010, it had already started to internationalize. Firstly, entering the Dutch market. In 2017, it was opening its seventh shop in the UK, while getting ready to celebrate its 15-year in business. Let us look a little bit more closely to this internationalization story, and the steps taken throughout this journey.
Hide

Internationalization of an emerging country brand: from a corner shop in Istanbul, to Oxford Street, London

Embed in course/own notes